Rome, November 26, 2025. Italo shines at the latest edition of the ADCI Awards 2025, the prestigious prize from the Art Directors Club Italiano celebrating creative excellence.For its new and innovative commercial “Italo is Magic”, produced with DDB Group Italy and Karen™, the company earned a Gold, a Silver, and a Shortlist in the Industry Craft | Film Craft category, which honors the finest cinematic aspects of audiovisual productions.

The film, directed by Ernest Desumbila, triumphed for Best Special Effects and also stood out for Best Direction and Music (with the iconic soundtrack Don’t Stop Me Now by Queen), confirming the brand’s high-quality standards and visionary approach.

“Receiving such recognition makes us proud and motivates us to keep moving forward. We want to make train travel a unique experience, and this commercial captures our essence perfectly: a magical journey through a child’s imagination that can become reality,” commented Fabrizio Bona, Chief Commercial Officer at Italo.

A victory that rewards the ability to combine technology, imagination, and storytelling: an extraordinary journey, just like the one Italo offers its travelers every day. This achievement strengthens the brand’s position as one of the most innovative players in the Italian communication landscape.