Rome, May 12, 2025. The new Italo commercials, created by DDB Group Italy, have been launched. They have been airing since yesterday in various formats on TV (15 and 30 seconds) and on the company's social channels. These commercials are designed to showcase the unique and distinctive travel experience on board the train. The journey is filled with emotions, stemming from the vivid imagination of a child who, in a room full of toys, travels through fantastical scenarios accompanied by animals and imaginary characters like robots, elves, cowboys, and astronauts.
An innovative and cutting-edge commercial, it combines digital content, anime, and real footage to bring together all the latest industry frontiers. Set to the notes of Queen's "Don't Stop Me Now," the campaign marks the first creative collaboration between Italo and DDB Group Italy. Directed by the award-winning Ernest Desumbila, known for numerous commercials for major brands, along with SAUVAGE.TV, his post-production and animation studio based in Barcelona.
"We are proud of what we have achieved. A cutting-edge production, a commercial that projects Italo towards new and intriguing challenges. We aim to strengthen our brand positioning by highlighting the excellence that sets us apart in the market, such as our exclusive on-board services," comments Fabrizio Bona, Chief Commercial Officer of Italo.
Luca Cortesini, Chief Creative Officer of DDB Group Italy, adds: "It is increasingly rare to be able to create work of this level as a result of a pitch. It is thanks to a perfect and immediate synergy with a client as interested as we are in uncompromising quality, who wanted and knew how to leave the idea in its purity without altering it with commercial dynamics. A precious and fundamental move at this moment of communication for a brand that is a true Italian excellence."
The integrated communication will also be accompanied by large-scale billboards, both classic and digital, in major Italian cities and stations, and a long-cut version soon to be released in cinemas. A "to be continued" commercial that will have follow-ups in the coming months with new episodes. Starting in June, as part of the launch of the "Italo is Magic" campaign, a strategic influencer marketing and brand ambassadorship project is planned with a focus on Meta and TikTok (a channel Italo has recently joined). This strategy not only amplifies the target and coverage of the brand campaign but also ensures effective positioning, thanks to the native use of platforms to express Italo's ability to transform travel into a magical and creative adventure. Among the protagonists is Paolo Ruffini, with his unmistakable style and ability to communicate on social media in an authentic and direct way, along with other influential creators like Ceppeland, Travel Mati, Andrea Iori, and many others.