MINIONS BOARD ITALO TRAINS

Rome, June 25, 2026. Italo returns to the spotlight on the big screen and supports the launch of the new Illumination film “Minions & Monsters”, coming to Italian cinemas from July 1 and distributed by Universal Pictures International Italy, in collaboration with QMI.

A fully decorated train: themed exterior livery, customized interiors with dedicated graphics, and window decals to immerse passengers in this universe. All accompanied by a special promotion (active from June 26 to 29), specifically designed for the occasion.

On the Italo Red Carpet platform, all users will also be able to enjoy a memory game inspired by the protagonists of “Minions & Monsters”, celebrating this partnership.

“Italo has always stood alongside the world of cinema, supporting major Italian and international productions. This new partnership with Universal Pictures International Italy is a testament to that—we will bring a specially liveried train across Italy to celebrate the launch of the new film. A special moment for those traveling and for anyone who sees the train passing through Italian stations, bringing joy to children and families,” comments Dora Bonadies, Head of Network & Market Development at Italo.

The campaign dedicated to “Minions & Monsters”, conceived and developed by QMI together with Universal Pictures International Italy and Italo, is ready to win over all passengers. “At QMI, we have always been committed to creating entertaining marketing campaigns capable of engaging people in original ways. In this case, we wanted to create an activation consistent with the spirit of the Minions. Using an unconventional medium like the train allowed us to move beyond traditional formats and build a truly immersive experience capable of surprising passengers. Transforming travel time into a moment of entertainment seemed to us the perfect way to accompany the film’s release during the summer period,” says Giovanni Cova, President of QMI.