In October 2017 Italo took part in “Nastro Rosa” campaign promoted by AIRC (Associazione Italiana per la Ricerca sul Cancro). During all the month, travellers could buy a pin in Italo Club Lounges (in Roma Termini, Roma Tiburtina, Milano Centrale, Firenze Santa Maria Novella, Torino Porta Susa and Napoli Centrale) through a free donation.
In this way all travellers could partecipate to the AIRC’s campaign, linked to research and prevention.