Parma Etica is a three-day long vegan festival, organised and self-financed by volunteers. It is the most important festival of its kind in Italy. The event includes tasting typical local products and vegan food, courses on natural cooking, music and art. The Festival is specially family-oriented and Italo gave a celebratory T-shirt with the logo of the Festival to children under 12 who went to the Parma Etica festival on Italobus.