From 21 to 29 November, Italo participates to the 2020 European Week fro Waste Reduction, the largest awareness campaign to prevent waste in Europe.
In order to create awareness on sustainability and waste reduction, Italo has sent to all its employees a questionnaire to assess the level of sensitivity on each topic and analyse the most interesting or least known aspects in order to promote specific future communication campaigns and involve all staff through interactive actions.
But there are also other commitments!
Italo will participate to the FOCUS (Filter of cigarettes reuse safely) project, which will allow to use cigarette butts collected in our Headquarters to produce biomass and inert substrate to cultivate ornamental plants, which can be placed also in public green areas. At the same time, all production waste will be used – after specific treatment – as nutrition for microweeds used to decontaminate, thus recycle, all sewage products coming from the thermal treatment of filters and as biomass used to produce gr4een energy.
All this will be possible thanks to the collaboration with the Agricultural-Environmental Research Centre of the University of Pisa; Cassa di Risparmio di Lucca Foundation; CNR’s institute of planet earth’s ecosystem; the Department of Agricultural, Food and Environmental Science of the University of Pisa; GM Ambiente & Energia.
All this will allow Italo to give value to waste, which normally causes relevant ecological issues that now - through this virtuous project - will become a resource for the community.