Milan, June 5, 2025 – Italo unveils its Summer 2025 season through its traditional roadshow with travel agencies. The tour includes four stops in Bologna, Milan, Rome, and Naples, aimed at launching numerous new features for the upcoming season.
At the heart of the strategy are new services designed for travelers. The experience begins upon arrival at the station, with the Italo Club Lounges continuing their restyling process (after Rome, Milan, and the opening in Bologna, Florence now boasts a new look, with Naples and Venice next in line). Starting June 14, alongside a refreshed selection of products, Italo introduces a signature aperitivo featuring custom-crafted cocktails for its customers. Created in collaboration with expert mixologists, the drinks pay tribute to iconic Italian cities with four unique blends: Colosseo, Duomo, Ponte Vecchio, and Due Torri (in partnership with Opificio 77).
New organic products have also been introduced, including soft drinks, fruit juices, and a variety of flavored iced teas, thanks to a new partnership with Sibilla-SIBI’, specialists in organic beverages. The onboard service in Prima Business has also been enhanced with a richer offering across different time slots.
The “Italian Winery for Italo” project continues as well—an exclusive initiative to promote Made in Italy excellence, in collaboration with LT Wine & Food Advisory. In the Italo Club Lounges and onboard, passengers can enjoy “Cuvée 1926” sparkling wine by VALDO, a product that celebrates the company’s long-standing tradition in the UNESCO-listed hills of Valdobbiadene.
There are also updates to the network: 120 daily services, including 4 new connections to Reggio Calabria (2 to/from Turin and 2 to/from Venice), 2 additional services between Rome and Bolzano (bringing the total to 6 daily trips), and 2 new connections to Maratea, a highly requested summer destination.
Intermodality is another key focus: international services with Itabus to Lyon, Zagreb, and Ljubljana; connections to major Italian ports in partnership with MSC Cruises (with dedicated Itabus transfers from the station to the ports of Civitavecchia, Naples, and Venice—all with a single ticket); and connections with SNAV to Capri, Ischia, Procida, Ponza, Ventotene, and the Aeolian Islands (travelers can reach Naples Centrale with Italo and then board SNAV vessels, booking the entire intermodal journey directly through the Italo portal).
Italo’s strategy also embraces social media, in an increasingly connected and digital world. The company has launched a TikTok channel to engage younger audiences and new generations of travelers. In May alone, the channel achieved impressive results: over 22 million views, more than 48,000 interactions (likes, comments, and shares), and nearly 17,000 followers (with 6 posts published).
A major innovation for travel agencies is the launch of a new dedicated portal. Smart and technologically advanced, it allows for faster operations, introduces new features, and offers greater flexibility for travel professionals.
“We’re ready for a new season full of exciting developments. As always, we put travelers at the center of our strategy, offering innovative and high-quality services. Today, Italo is more than just a train—we provide a variety of transport solutions to meet the needs of all types of travelers, from business to leisure,” said Fabrizio Bona, Chief Commercial Officer of Italo.