• FOR THE JUBILEE, A FIVE-EPISODE AUDIO JOURNEY DISCOVERING THE HIDDEN PLACES OF THE ETERNAL CITY, HEART OF CHRISTIANITY.
• Advertising spots showcasing the excellence of the travel experience through the imagination of a child. Fantasy characters alternate with the journey of the Italo train, set to the notes of "Don't Stop Me Now" by Queen. • TV content, digital billboards in major Italian cities, and from June, a social media campaign with numerous influencers.
More and more cities served for a seamless journey, from the station to the destination.
- CEO La Rocca: "We aim to generate tangible and lasting changes, capable of improving the lives of our travelers and the areas in which we operate, valuing our employees, and protecting our planet." - Winner in Berlin at the InnoTrans 2024 fair, of the Sustainability Impact Award organized by the UIC in the category "Healthy cities and communities."
- The MSC Cruises and Italo connection service starts tomorrow to link the main Italian cities with the ports of Civitavecchia, Naples, and Venice. - With multimodal transport (train/bus/ship), those departing on a cruise will be able to reach the embarkation port even more easily and comfortably. - This is the first multimodal train/bus/ship service available in Europe.